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Adblockers stop publishers serving ads to (or even seeing) 1bn web users - Press Gazette
(pressgazette.co.uk)
This is a most excellent place for technology news and articles.
“And Scott Messer, founder of publishing adtech consultancy Messer Media, added: “Dark traffic is unlike anything we have seen before. It’s demonetising publisher content at scale without user consent.
“Publishers already face an existential-level threat in the face of AI reducing referral traffic. This is another slice that publishers cannot afford to lose.””
https://youtu.be/ZTt-kfPvRks
"Without user consent" is a load of crap.
Honestly the scale makes me wonder how much is because it's fucking AI bots.
listen, if browsers just block ads as a matter of their existence and the average joe is unaware they are blocking ads, then all the better. this article references a poll that specifically asks if the users know they are hard blocking ads, and just under half say they were not. which is good news, as that is farther reach then what user competency rates would have got. i am just taking that poll at face value.