this post was submitted on 22 Aug 2023
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Apple
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With rising costs everywhere, this is another opportunity for Apple to take another chunk of money.
With a base markup of 119%, Apple could probably hit as high 140% without much backlash from loyalists.
As long as they don’t touch the base model, I don’t have any issue with them increasing the price of the pro. The day I can’t get a new iPhone for $800 or less is the day I find a different phone to use.