this post was submitted on 23 Jun 2025
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I though that Cocomelon videos are just dumb videos to keep children distracted, but I didn't know that they are purposefully designed to keep children hooked. What's your stance on their videos?

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[–] Maestro@fedia.io 6 points 12 hours ago (2 children)

A while back there was an interesting article comparing Bluey and Cocomelon: https://www.readtrung.com/p/why-i-love-bluey-and-hate-cocomelon

[–] Wawe@lemmy.world 2 points 5 hours ago

Thanks for sharing! It was interesting (and horrifying) read!

[–] SubArcticTundra@lemmy.ml 8 points 9 hours ago* (last edited 9 hours ago)

Once a month, children are brought to [a London studio], one at a time, and shown a handful of episodes to figure out exactly which parts of the shows are engaging and which are tuned out.

For anyone older than 2 years old, the team deploys a whimsically named tool: the Distractatron.

It’s a small TV screen, placed a few feet from the larger one, that plays a continuous loop of banal, real-world scenes — a guy pouring a cup of coffee, someone getting a haircut — each lasting about 20 seconds. Whenever a youngster looks away from the Moonbug show to glimpse the Distractatron, a note is jotted down.

“It’s not super interesting, what’s on the Distractatron,” said Maurice Wheeler, who runs the research group. “But if they aren’t fully focused, they might go, ‘Oh, what’s that?’ and kind of drift over. We can see what they’re looking at and the exact moment when they got distracted.”

What a waste of all lives involved.

[–] A_norny_mousse@feddit.org 9 points 13 hours ago* (last edited 12 hours ago)

Children's entertainment has been doing that for a century. But the tactics are getting more elaborate, planned, strategic.

It's been a constant development, and it's getting worse.

Pretty horrifying, that video you linked. 4.5 billion views? 7 Billion?

You always, always limit how much they watch. Never ever let YT autoplay take over.

[–] howrar@lemmy.ca 18 points 15 hours ago

They're banned in this household.

[–] expr@programming.dev 13 points 15 hours ago

My son doesn't watch it and we have no intention of starting.

[–] virku@lemmy.world 11 points 14 hours ago

My twins were hooked on it for a while. Made us parents absolutely insane. The kids learned a lot of simple English words though, so it wasn't completely for nothing.

[–] TachyonTele@piefed.social 11 points 15 hours ago* (last edited 14 hours ago) (1 children)

This is nightmare fuel. Is this a real thing?

Edit. I thought that was mr beast in the thumbnail and expected the worst. Glad it's that guy Rybread. Good video!

[–] RickyRigatoni@retrolemmy.com 5 points 9 hours ago (1 children)

You can tell it's not mr beast because he's not making that stupid false smile.

[–] TachyonTele@piefed.social 3 points 9 hours ago

I think it was the mustache that made me think it was him. You're absolutely right.

[–] kemsat@lemmy.world 3 points 13 hours ago

Did people not know that?