this post was submitted on 20 Jul 2025
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They call it "dark traffic" - ads that are not seen by tech-savvy users who have excellent ad blockers.

Not surprised that its growing. The web is unusable without an ad blocker and its only getting worse, and will continue to get worse every month.

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[–] Xenny@lemmy.world 13 points 6 days ago

Let me know when you can't inject malware via ads....

[–] MoonRaven@feddit.nl 17 points 6 days ago (1 children)

I didn't mind having a couple of static ads on a page. But now it's so much. So many dynamic ads, autoplaying videos, popups asking you to sign up to a newsletter, etc. No thanks.

[–] Jason2357@lemmy.ca 9 points 6 days ago

I wouldn't mind unobtrusive ads targeted to the content of the page being viewed -but that doesn't happen. Modern ad networks all work on surveillance, and are indistinguishable from what we used to call "spyware". I have avoided spyware since the 90s.

I honestly wouldn't care if you put your mattress ad on a web page I'm reading about mattresses. I might even click on it!

[–] melsaskca@lemmy.ca 13 points 6 days ago

AdBlocker is the one who should get the Nobel Peace prize.

Only a billion. Need to quintuple that.

[–] umbrella@lemmy.ml 10 points 6 days ago

GOOD. most people wouldn't care about blocking ads if they werent so keen on shoving them down your throat ever harder.

[–] MITM0@lemmy.world 9 points 6 days ago (7 children)

I'm wondering if Gopher should make a comeback ? Gemini is a thing so, well you know.....

For those who don't know, they're alternative internet protocols similar to HTTP

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[–] CileTheSane@lemmy.ca 8 points 6 days ago (1 children)

This is easily solved by not using 3rd parties and tracking data for ads. If the ad was just part of the page (similar to an ad in the newspaper) then ad blockers would not be able to detect them at all. A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

However, in order to do that websites would be responsible for the ads they display. If they don't do their due diligence they won't be able to pass it off as "we're not responsible for it, it's our ad company that put it there." They don't want to be responsible for the ads they show, but they want you to be responsible for the ads you don't watch.

[–] SkyezOpen@lemmy.world 8 points 6 days ago (1 children)

A YouTuber saying "before we get started, this video is sponsored by [relevant related company]" does not get blocked by ad blockers.

Well, there's sponsor block which uses crowd sourced timestamps to skip those segments, but yeah you're right.

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[–] m3t00@lemmy.world 7 points 6 days ago (1 children)

what is with p.i.p video everywhere. hate it. can't figure out how to block it. firefox

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[–] arc99@lemmy.world 10 points 6 days ago (3 children)

Sites are lazy and greedy. They throw dozens and dozens of 3rd party javascripts into their headers, that punish and annoy people for not using an ad blocker - they slow the site down, bloat the memory, consume energy, track the user and festoon the page with garbage. As soon as people hear that an ad blocker is a thing, then of course they leap at the chance of using one.

It would be straightforward for sites to insert ads into their content - make the ad urls, images and links indistinguishable from actual content. i.e. serve them up from the same domain, from non predictable paths and use html structure where ads and content are intermingled. Even if an adblocker wanted to block the ads, there are no patterns that work and every single site would require different rules. But that requires effort. I suppose we should be glad that sites don't do it.

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[–] johncandy1812@lemmy.ca 10 points 6 days ago (2 children)

Ads on websites are deals the sitemaker made with themselves. The internet is free.

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[–] rottingleaf@lemmy.world 8 points 6 days ago (1 children)

I actually like how people are again on the wave of understanding that anarchism is right even if you've voluntarily consented to hierarchy. And other similar things.

Sometimes you need to break rules. Entropy and life are more important.

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