this post was submitted on 30 Sep 2025
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The buyers are committing $36 billion of their own equity (briefly and inexpertly, "equity" is the value of your assets after you deduct anything you owe), including the value of the PIF's existing investments in EA. They're making up the rest of the total thanks to a $20 billion loan from JPMorgan Chase Bank. How will they manage that massive debt? According to the Financial Times, who cite unnamed insiders, they're gambling on the deployment of generative AI tools as a gigantic cost-saving measure.

"The investors are betting that AI-based cost cuts will significantly boost EA's profits in the coming years, people involved in the transaction told the Financial Times," the paper wrote (paywall) in their own coverage of the story. The FT elsewhere commented that the acquisition "is a huge bet that artificial intelligence can significantly cut EA's operating costs, allowing the equity consortium to manage a large debt load on a company that historically carried limited net debt."

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[–] Fiivemacs@lemmy.ca 6 points 1 week ago (1 children)
[–] CrabAndBroom@lemmy.ml 3 points 1 week ago* (last edited 1 week ago)

Just sitting here playing the long game, waiting for EA to finally implode and get sold off for parts so we can finally get a new Command & Conquer.

[–] EdanGrey@sh.itjust.works 5 points 1 week ago

Well now, I'd already basically given up on EA, glad I made the right choice

[–] CyberSeeker@discuss.tchncs.de 5 points 1 week ago* (last edited 1 week ago) (2 children)

Vibe coding is one thing, but I am curious about the state of using of AI tools to reduce the cost of generating 3D assets, animations, and textures. I assume they are introducing this into Ignite and their other build tools, for more rapid prototyping if nothing else.

[–] CrabAndBroom@lemmy.ml 6 points 1 week ago

My first thought was they'll probably use it to generate endless slop assets for The Sims, since people seem to pick up whatever they put out for that.

[–] Almacca@aussie.zone 5 points 1 week ago (1 children)

“The investors are betting that AI-based cost cuts will significantly boost EA’s profits in the coming years"

I'll take that bet.

[–] BlameTheAntifa@lemmy.world 4 points 1 week ago
[–] BuboScandiacus@mander.xyz 4 points 1 week ago
[–] se7enfeet@lemmy.zip 4 points 1 week ago (2 children)

Game quality from this company will be absolute dogshit ai slop

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[–] x00z@lemmy.world 4 points 1 week ago (1 children)
[–] JackbyDev@programming.dev 3 points 1 week ago

The image being so small makes it funnier.

hope they least long enough to release the worst game in history.

[–] HorreC@lemmy.world 3 points 1 week ago

Not that I bought their games to start, but I can hope this drives others to stop buying their games all just to say fuck you to some of the investors in this.

[–] morphballganon@lemmy.world 1 points 1 week ago

I will gladly take the customers EA loses

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