this post was submitted on 22 Oct 2025
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“For quality games media, I continue to believe that the best form of stability is dedicated reader bases to remove reliance on funds, and a hybrid of direct reader funding and advertisements. If people want to keep reading quality content from full time professionals, they need to support it or lose it. That’s never been more critical than now.”

The games media outlets that have survived, except for Gamespot and IGN, have just about all switched to this model. It seems to be the only way it survives.

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[–] Credibly_Human@lemmy.world 8 points 4 days ago (1 children)

I've never remembered seeing quality video games journalism.

The tyypes that they're describing as that always seemed hacky and liable to push very subjective opinions as facts.

Their scores almost always seemed wonky and part of that is probably because individual scores for something as complex as a game don't really make sense. They rarely make sense for anything.

Instead what you want are scores in multiple areas with no single amalgamated score.

Anyhow, for the longest while video games journalism has been rife with controversy about pulling negative reviews for ad deals etc.

I think unfortunately written media is pretty much dying due to finances, and for video games, due to never being all that good in the first place.

The details I care about, like monetization, grind, and performance, are the details that most games journalists just completely skim over or they'll glaze game companies while they perform awfully here.

My way of buying games is basically watching video reviews of someone playing and mostly ignoring their commentary to figure out those details for myself.

That and benchmarks of course.... and figuring out whether they're owned by the saudi government....

Anyways, yea, video content for games both makes more sense, and more money.

I can totally get this feeling for PC/consumer electronics hardware related articles and reviews, but for video games? Meh. I won't cry.

[–] ampersandrew@lemmy.world 3 points 4 days ago (1 children)

Instead what you want are scores in multiple areas with no single amalgamated score.

Well, it's definitely not what I want.

[–] Credibly_Human@lemmy.world 3 points 4 days ago (1 children)

Understandable. I just feel like amalgamated scores tend not to truly reflect the subjective opinions of the reviewer as sometimes games are more or less than the sum of their parts, and then it doesn't represent anything close to objectivity because it ignores that different people value different things more or less than others, therefore making this score not all that useful for them.

I can completely understand just wanting a quick score at a glance from a favourite review or outlet though.

[–] ampersandrew@lemmy.world 3 points 4 days ago (1 children)

I listen to podcasts featuring people who used to score games in that separated way for Gamespot, and it frequently led to scores that were out of sync with what the content of the review actually said. Plus, who's to say if the visuals of Clair Obscur are better or worse than Hades II when they've got very different goals and art styles? And does it matter how high the visuals score for Bye, Sweet Carole is if they're leaving a subpar review for the puzzles? That's what the content of the review is for.

How grindy a game is or how it's monetized often makes its way into a review. Publishers can get slimy around it though and turn the knobs to be more nefarious after the review period, which people can call them out for, but much like how lies spread faster than the truth, updates spread slower than initial reviews. What I'd personally like to see make its way into reviews are how much ownership the game actually grants. So many multiplayer modes are not designed to last, and no one, often times not even the people updating the features list on the Steam store page, care to mention if a game supports offline multiplayer like LAN. Some games blur the line, like Hitman, on just how offline their game and its content can be. That's what I'm missing from review outlets.

But all of this has only been about reviews, and games media also breaks news. Real change has been happening by way of reporting on unionization and crunch. Harassers are being taken to court or otherwise removed from their position of power in their companies. Sometimes we can actually get real confirmation that absolutely nothing is happening with Bloodborne and no one should get their hopes up for anything anytime soon. All of that is valuable, too.

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[–] sugar_in_your_tea@sh.itjust.works 3 points 4 days ago* (last edited 4 days ago) (1 children)

Um, that's how it always should have been. That's how journalism in general works, going back since pretty much the dawn of newspapers: readers pay for copy, and advertisements subsidize it.

Like the games industry, publications that cover video games have been rocked by a turbulent market since the highs of the COVID-19 pandemic. Media owners like IGN, Fandom, Gamer Network, and Valent have all cut jobs in the past year.

Is it turbulent though? This article goes over video game spending by year, and it has largely plateaued since 2019. There was a pretty big jump in 2020 due to the pandemic, but the market seems to have returned to a normalish trajectory and mobile revenue seems to be plateauing (I guess it's saturated?).

I think what happened is that people are shifting where they get their information from. Instead of relying on game journalists, who seem to be paid by game devs (hence why any big game rarely gets below 7/10), they rely on social media, who theoretically aren't paid by game devs (there's plenty of astroturfing though). The business model where they're not paid by game devs should always have been the case, since when people are deciding what games to buy, they clearly would prefer a less biased source.

IMO, games journalism should have multiple revenue streams, such as:

  • fan revenue - either donations or subscriptions should always be primary
  • curated game bundles, like Jingle Jam - run a charity event where a large portion is donated (be up-front, and have a slider so donators can decide how much goes where, even 0% to one or the other)
  • merch
  • game tournaments w/ prizes - would be especially cool to focus on indies
  • maybe have paid questions from fans that gets answered in a podcast or a paid video to discuss topics of fans' choosing

They can get very far before needing to run ads. Produce quality journalism and have some additional revenue streams and it'll work out.

I don't consume much gaming journalism because it's largely BS that praises big AAAs and generally ignores indies unless they get viral. I want honest opinions about games, not some balance between sucking up to who pays the bills and mild criticism.

[–] ampersandrew@lemmy.world 3 points 4 days ago (1 children)

Games media worked under an ad-supported model for about 20 years though. As those in that business will tell you, the payouts from advertisers have fallen dramatically. The ones keeping themselves afloat now have pivoted to your first, third, and fifth bullet points, as well as ads on the free content that subscribers typically get to opt out of.

[–] sugar_in_your_tea@sh.itjust.works 3 points 4 days ago (2 children)

But weren't game reviews essentially ads paid by the publisher? Because that's what it looks like from the outside, since the reviews are increasingly poor quality that largely focus on positives and ignore negatives. Some games that completely flopped due to technical issues got glowing reviews by journalists, probably because they were paid handsomely for that review.

I think game journalists should avoid advertisements as much as possible because once they rely on it, the temptation to allow their content to be colored by whatever attracts advertisers is too much. They should be solely focused on attracting readers, which means they need to be reader supported.

[–] ampersandrew@lemmy.world 3 points 4 days ago (1 children)

It's a symbiotic relationship that advances goals for each, but no, they're not paid ads, and it's been debunked over and over again. Some game reviews higher than someone feels it should, and they conclude it only could have been paid off, but it wasn't. Here are a few things that do happen that influence review scores though:

  • Publishers know which outlets review their games well, and they prioritize giving advance copies to those outlets and not others; this is why you'll see the average score drop by a few points after the game's official release.
  • The person on staff who liked the last game in the series, or other games in the same genre, tends to keep reviewing them, because they enjoy the work more, and that review better serves the overall audience. This can explain why a genre-defying game like Death Stranding reviews in the low 80s, but then the sequel is reviewed by people who tended to appreciate the first game, and the sequel reviews higher.
  • Publishers know which version of their game is best, and they'll send review copies of that version. That means they send the PC version of Cyberpunk 2077 when the console version is broken, and they send the console version when the PC optimization sucks.
  • When a game is online-only, publishers like to host on-site, curated review sessions with optimal network conditions in a space where all the reviewers definitely have someone to play with. Review outlets have become skeptical of reviewing games this way, and you'll more often see "reviews in progress" of games where they want the servers to "settle" first. I was surprised to see MS Flight Simulator 2024 actually held to account over its broken online infrastructure, as you're correct that, historically, they're not held accountable, but that's because of this change that review outlets have made in how they cover games like this.
[–] sugar_in_your_tea@sh.itjust.works 1 points 3 days ago (1 children)

This makes a lot of sense.

It would be nice if multiple people reviewed each game, and then they discuss before publishing a review. That's one thing I really like about Digital Foundry, though they focus way more on technical details than overall gaming experience, but it's very fun to see what each reviewer has to say about a given title.

[–] ampersandrew@lemmy.world 2 points 3 days ago

That's often a matter of resources. Staff sizes are only getting smaller at these outlets, and there are more games released each year than ever before; and they're trending toward being longer on top of that. Being able to get multiple people to review a single game is a luxury, one that Digital Foundry can afford when they just need to benchmark a typical scene in the game.

[–] Bazoogle@lemmy.world 2 points 4 days ago* (last edited 4 days ago) (7 children)

In America, they are legally required to disclose paid reviews. If the company pays for the review they legally must disclose it

If you receive free products or other perks with the expectation that you’ll promote or discuss the advertiser’s products in your blog, the FTC Act applies to you.

https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking#ftcactapply

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[–] Bronzebeard@lemmy.zip 5 points 4 days ago

Honestly surprised anyone who could claim to be a journalist was left in that advertising front of an industry

Their game reviews are worth shit all, so their only worth is reporting on the game industry itself. And that's a niche area that not many people are interested in.

[–] PissingIntoTheWind@lemmy.world 1 points 3 days ago (1 children)

This is why I still pay the NYT for access. They may suck. But I am trying to keep some of the good ones employed.

[–] ampersandrew@lemmy.world 2 points 3 days ago (2 children)

Why do you feel they suck?

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[–] NuXCOM_90Percent@lemmy.zip 3 points 4 days ago* (last edited 4 days ago) (2 children)

While I am a strong supporter of independent games media (and am ride or die Remap):

“For quality games media, I continue to believe that the best form of stability is dedicated reader bases to remove reliance on funds, and a hybrid of direct reader funding and advertisements. If people want to keep reading quality content from full time professionals, they need to support it or lose it. That’s never been more critical than now.”

This doesn't scale. The outlets doing this can support MAYBE 3 people with the outliers being Kinda Funny who have never found a sponsorship they didn't like and Giant Bomb who are pretty much riding on the massive support wave after they got fired AND have THE biggest legacy name out there and... time will really tell if they can keep supporting the whole crew this time next year. Oh, and MinnMax where Ben has to constantly remind people that he is actually the only full time employee and all the cohorts are contractors with day jobs and that you can also see Janet at Remap or her twitch channel and Charles at Game Informer and Jacob talking about death in a video essay on Nebula and...

But the other aspect, which Remap (specifically Patrick Klepek and Rob Zacny) have pointed out is... when you are part of a big org you have, among other things, lawyers. You can't really do investigative journalism without those. With the power of (I think at the time it was) Kotaku? Jason Schreier is the "press sneak thief" and Bethesda just puts the outlet on a shitlist for review codes until the end of time. Without the power of Kotaku? Jason gets a letter in the mail and needs to find a lawyer who can protect him.

Outlets like 404 Media (and, to a much lesser extent, Aftermath) have more or less structured themselves entirely around this and I don't actually know how they are pulling it off.

But Independent Games Media is, by and large, just that: Games Media. Not Games Journalism. And the reason you want the latter can probably be summed up with the Nintendo pricing of the Switch 2. They very specifically did not mention it as part of their press event or in the copy they sent out. And many outlets (including Remap and MinnMax) pointed out why. It is not going to look good for them but by doing it that way they control the message. Because all the Hype is gonna be for the Direct. So they get all the benefits of all your favorite talking heads Talking Over a Mario Kart trailer but the actual pricing? That is MAYBE an updated news article or a tweet. Which becomes "it is what it is" when they go to buy rather than "Wait... IS a gameboy actually worth 500 bucks?" discourse that we see for brands like XBOX that couldn't market their way out of a paper bag at this point.

And we've seen similar with so many controversies over the years. People who are REALLY tuned in might have heard about The mordhau "Show us your kni**a" thread and rampant racism or the black myth wukon sexism. But the majority of outlets people actually go to for coverage/opinions are VERY aware that their legal department is Uncle Jack and don't want that smoke. So you mostly just get "we aren't going to cover it" rather than "Yo dog, this shit is fucked" that we would in the old days.

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