Buy British

Welcome to the fourth episode of our podcast series, “Brands Transforming Our World“, where we give a platform for the tech C-Suite to tell their stories.

In this month’s conversation, Brands2Life Co-Founder, Giles Fraser, and former BBC Tech Correspondent, Rory Cellan-Jones, meet with Eben Upton CBE, CEO at Raspberry Pi.

Eben is a computer scientist and engineer and co-founded the Raspberry Pi Foundation in 2008, aiming to inspire a new generation of learners to engage with programming and electronics. Designing single board and modular computers since 2012, Raspberry Pi is a genuine UK success story and the biggest – and in our eyes, the most exciting – listing on the London Stock Exchange this year.

Under Eben’s leadership, Raspberry Pi has grown into one of the world’s most popular computing platforms, with widespread applications ranging from education to industrial automation. To date, it’s sold over 60 million computers.

In this episode, Eben discusses:

• Building a UK technology trailblazer with such a clear mission at its heart
• The inside story on the run up to going public and what really happens on IPO day
• The importance of fostering creativity and problem-solving in education
• The role of technology in driving social change

Some are surprised that the Raspberry Pi is designed and built in the UK, so here is some background.

Previously:

Here in the UK we have:

• https://verybritishproblemstshirts.com/
• https://t-shirts.co.uk/
• https://www.8ball.co.uk/
• https://jimll.co.uk/collections/all-clothing
• https://www.truffleshuffle.co.uk/t-shirts-and-clothing/t-shirts

Any more?

The campaign was part of King Edward VIII's drive to boost the British economy in the wake of the Great Depression.

It compels Britons to reject foreign made or imported goods in favour of products made in the UK.

Archive, as it is the Daily Fail

Sky and Virgin aren't British owned, so who is? British Telecom and:

• https://cityfibre.com/ - Yorkshire
• https://www.zen.co.uk/ - Manchester
• https://wildanet.com/ - Cornwall
• https://www.hyperoptic.com/

The chancellor wants everyone with money to back Britain. Initially, she talked mostly about attracting foreign investors.

These days the focus is on domestic funds that have – contrary to a Britain First agenda – spread their investments across the world, and especially the US, where stock markets have boomed in the wake of the 2008 financial crash. Why bother with the UK when all the action is in fast-growing, emerging markets or the US, fund managers ask.

British manufacturing is back in the spotlight now that Donald Trump is in the White House, threatening the withdrawal of US defence cover. His trade tariffs are part of the same story. They are aimed at manufactured imports, to illustrate the cost to Europe, China and others of not agreeing to all of Trump’s main political aims. Then they are withdrawn or delayed at a moment’s notice, as Mexico’s government can attest, to make sure countries cannot plan or adjust to cope with the new regime.

The only way to react is to smile in Washington’s direction, as Keir Starmer has done, and plan furiously and diligently to reduce any reliance on the US.