> Greentext

Funny you mention that! Pepsi literally made this a huge ad campaign in the 80's. They found that in blind tests between Coke and Pepsi, the vast majority of people picked Pepsi as their favourite, even the people who said they preferred drinking Coke.

Oddly enough, Coke ran a campaign at the same time saying "I picked Coke" and it was a smash hit. Pepsi ended up being meme'd on despite their blind tests showing they were better. It's great proof that what sells a product isn't how good the product itself is, but how good its marketing is.