Note your comment states 34 percent disagree, but didn't state how many didn't care one way or the other, or rate the relative likelihood of spending money or refusing to based on the stance.

The snowflake conservatives may be more likely to get offended and boycott. It may be that 50 percent didn't care either way, so the trade off becomes 34 versus 16 percent. I suppose from another comment it seems like their poll returned approximately 1/3rd disliked, 1/3rd wanted, and 1/3rd didn't care. So they can probably have their cake and eat it too by waffling a bit on the issue to have both sides buying up their preferred content to "prove" to Disney the right way to go, even if they boycott the current "wrong" mindset, they may want to spend on their favored content to steer things. But those thirds still don't reflect the nuance of how much they like/dislike to know if liking LGBT inclusion is a "good on them, even though I'm not that personally invested" or more "I will not give them a dime if they don't have inclusion".

Of course they may also be concerned about their place in a potential authoritarian state and aligning themselves is a way to avoid being a target. If after all of the doom and gloom turn out to be wrong and progressives come back in a few years, then they just have to have their logo be rainbow colored for a bit and have a few progressive characters and all will be forgiven.