In the last couple year or so, I have noticed what may be the beginning of shift but by large most people still are simply buying whatever they want/need, and if at all possible they will buy it at the lowest price (aka Amazon) and who would blame them seeing how everything is becoming stupidly crazy expensive? Even subscriptions are out of control, it's absurd.

The less impactful motivation around here being 'by local/EU don't buy GAFAM/US' thing. People don't seem to care much, if at all. Thing may change if price keep rising but I really would not bet on that. You would have told me in 2007 (first iPhone released) people would queue to pay 1500€+ for a... phone...

What I've noticed on the other hand is more and more people (my age and younger) wanting to refocus their live on things that matter (a job that would mean something, more time with their loved ones), and with the advent of AI I've seen a lot of people wanting to find things to do with their own hands. But that's local out of necessity you can hardly be a craftsman (or at least earn a living being one) with your customers living over one side of the planet and your source material being on the other side ;)