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The whole point wasn't that advertising itself is a failure, it was that political advertising doesn't operate in the same system and doesn't have good measures of success. If you hear a stupid jingle every fucking day (in a time people when people watched broadcast TV reliably), when you go to buy toilet paper, something you have to do, you might subconsciously choose the one that feels well established. The advertisers can test their campaign in different markets and validate the results.
But voting isn't a purchase and isn't something you have to do but don't really think about because the options are mostly interchangeable. If an ad annoys you, you can just not vote. You also can't just test a series of campaigns to see what works because it's not an ongoing choice. You're not going to find easily comparable races and if you do you're not going to abandon one to test a null case, and even if you could the sentiments and candidates are going to change by the time you can implement your findings.
Saying "advertising sells stuff, so it must be good at getting votes" doesn't make sense. It's not the same thing.
And Im not claiming they are the same thing. I am claiming they are equally effective in increasing brand/name awareness. That is what advertising is for.
Again we haven’t become smarter. There’s no reason to believe that advertising stopped working.