this post was submitted on 02 Jun 2025
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It's crazy. I bought the then-current basic model Kindle for $90 NZD in 2012, which still works. I recently started looking for a new eReader with USB C and without the rubberised coating that slowly turns back into oil. The cheapest I've found is over $200.
The current ad-supported basic Kindle is $109 USD, which is just $12 more expensive than it was back in 2012, adjusted for inflation (it was $70 in 2012, which would be $97 today).
It could be cheaper today, but Amazon has clearly pulled back from selling them at a loss hoping to get the costs back from ebook sales.
Yeah, I didn't consider that the exchange rate in 2012 was really good. With the new price and today's exchange rate, it would be $180 NZD, which isn't the end of the world, but feels kind of wrong because electronics generally get cheaper the longer they're on the market.
That being said, it isn't just Kindles. Kobos used to be ridiculously cheap, and now they're the same price as Kindles if not more.
I couldn’t even get hold of one for most of last year until the ships finally got some stock in for Black Friday. I should jailbreak it.