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i also had a roommate who had a shocking wake-up when i told him about the "whipped" peanut butter he was raving about. yea the reason it's "less sugar" is because it's less product. they literally whip air into the peanut butter, advertise it as "less sugar," and then sell it to you at the same price as the regular version. we confirmed it by comparing the net weight against an old jar of the regular he had