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'Knowing Steam players are hoarders explains why you give Valve that 30%,' analyst tells devs: 'You get access to a bunch of drunken sailors who spend money irresponsibly' (www.pcgamer.com)

submitted 3 months ago by TheBat@lemmy.world to c/pcgaming@lemmy.ca

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[–] obinice@lemmy.world 35 points 3 months ago (1 children)

I wondered which studio would be bold enough to do blatantly insult an entire marketplace of potential customers, but it's just some guy.

Chris Zukowski.

I am a game marketing consultant and strategist. I have helped Games-as-a-Service companies, indie publishers, and small to single-person teams understand their audience and communicate with them in a more personal way.

Funny way to communicate with your clients audience mate, calling us all "a bunch of drunken sailors"...

I specialize in optimizing your marketing for the Steam algorithm

Ah, so you're part of the reason nothing has a soul any more. Got it.

[–] Coelacanth@feddit.nu 10 points 3 months ago* (last edited 3 months ago)

Bill Hicks evergreen marketing bit is as relevant now as it was in the 80s.