this post was submitted on 08 Oct 2025
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Honestly, that's how the codec game works. Most people or software don't adopt until after the successor is in place. It's more about the software side lagging to adopt though. Nvidia just got AV1 into their hardware processing pipeline in the last 2 years. I think AMD is even more recent than that.
Surprisingly enough first to adopt av1 into GPU was intel with arc GPUs
Intel was one of the funding corporations for that initial APM codec work, so that's not shocking at all.
That, and add some patent pools filled with dubious claims of essentiality, sales deals made under the threat of litigation, and ever-present claims of "twice as efficient it's predecessor" with a big asterisk. Fun times.