hololive

From acrylic stands to plush toys, we have an ever-expanding lineup of merchandise designed to make oshi life even more enjoyable. As hololive production and COVER Corporation continue to grow, so too has the volume and variety of merchandise we handle.

At the same time, in order to reliably deliver these items to our dedicated fans, it became clear that we needed to strengthen our logistics infrastructure. That’s why, in August 2024, we launched a full-scale logistics reform with the opening of a new logistics center, and we’re making a serious push to improve our logistics operations.

While overseeing product planning and commerce, Senior Vice President Maeda has been leading our logistic reform and to support this effort, he turned to someone with deep expertise in the field: Mr. Hiroki Yoshino, a true logistics professional. Mr. Yoshino previously led the logistics division at MonotaRO Co.,Ltd., a top player in B2B e-commerce for indirect materials and is now working with us as an advisor to implement transformative improvements. So, what changes are actually taking place behind the scenes?

In this feature, we sat down with Mr. Yoshino and Senior Vice President Maeda to hear more about the overall plans for improvement and their vision for the future. [...]