this post was submitted on 23 Oct 2025
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These terms are interchangeable from a product sales perspective.
Are they? If I'm in a perfume store and ask for cologne the store clerk will hand me eau de cologne and not parfum. Parfum, eau de parfum, eau de toilette and eau de cologne are different perfume categories that are also priced differently.
Maybe I'm just uneducated in the subject, but in terms of colloquial usage, perfume is intended for women and cologne is intended for men.
I think it would be safe to claim that most Americans would agree and would assume eau de toilette to be an air freshener you spray after taking a stinky poop.
Technically, it's eau de toilette, eau de parfum, and parfum, in rising order of concentration, and therefore lasting smell (and also price). Cologne is usually a different category from perfumes, but is at roughly eau de toilette concentration. At least that's how it works in France.