There are 1 billion active users on Instagram and those users were invited to Threads using an existing account. Celebrities, businesses, streamers, etc. all popped up on Threads within the first few hours of public release.

I'm a big nerd and just learned about the fediverse within recent months. Everyone else I know who uses Twitter and Threads have no clue what Mastodon is.

[–] CoderKat@lemm.ee 13 points 2 years ago

Yeah, it's unfathomable how huge Instagram is. That's a massive number of people who could be easily informed "hey, wanna try our new product?" As an aside, when I googled it, it said there was 2 billion active Instagram users.

I find it silly when people act skeptical of Threads' numbers, since Meta only needed a tiny number of their existing user base to try it out.

[–] ProfezzorDarke@feddit.de 11 points 2 years ago

Even my tech savvy best friend has no fucking clue