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Recovering South Korean shopaholic-turned-climate activist Lee So-yeon used to buy new clothes almost daily – until a $1.50 winter coat triggered an awakening that stopped her shopping entirely.
While looking at the ultra-cheap padded jacket at an H&M shop in the United States, where she was working at the time, Lee asked herself how any item of clothing could be sold so cheaply.
The 30-year-old embarked on a deep dive into fast fashion production methods and was horrified at the human, social and environmental toll hyperconsumerism is having on the planet – and on the mental health of women who make and buy cheap clothes.
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The reason the clothes are so cheap, Lee learned, is because the women who sew for companies are paid little, while the business model itself is causing significant environmental harm.
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Lee now organises clothing swaps with her friends and family, and has written a book to promote the idea of valuing garments for “the story behind it”, rather than chasing ephemeral trends.
She is part of a small but growing global movement seeking to promote second-hand clothing and help people – especially women – opt out of the cycle of over-consumption.
The app Lucky Sweater provides a platform for users to trade items from their closets with each other, focussing on sustainable brands, founder Tanya Dastyar [said].
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