the west represents liberal democracy and the east represents authoritarianism
That has never aligned closely with the east/west dividing line. In the 1930s, Western countries like Germany, Italy and Spain were controlled by fascists, who along with the Soviet Union, were trying to impose authoritarianism on the rest of Europe. At that time, there wasn't much democracy in the East because anything worth stealing was still controlled by imperialists. And since WW2, some Asian countries (Japan, Korea, Taiwan, India for a while) have ditched authoritarianism.
A strategic objective is to understand the most efficient way of disabling that propaganda firehose.