Agreed, and to me the solution is not "let's hope the companies play nice", but rather to bring in anti-monopoly regulations, like Canada's Bill C-56.
We need to force companies to add interoperability, transparency and fairness imho. Like the ongoing fight to force Apple to allow competing browsers in iOS. Or alternate app stores for Android and iOS.
No no, that is not what the headline says.
The headline says "you're told that what you're doing is buying by the people selling you the media, but that's not what you're actually doing. So, if they're lying to you about what you're buying, then pirating a different thing isn't stealing the thing they are trying to sell you."
It's definitely tongue in cheek and has some hyperbole in it, but that is the gist of the statement.