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How does social media generate revenue? (lemmy.world)

submitted 6 days ago by pointnull@lemmy.world to c/asklemmy@lemmy.ml

21 comments fedilink hide all child comments

What do people who own social media platforms gain from it and how? Where do they get the revenue from? I know that ads make up some part of it but is the revenue generated from ads enough?

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[–] Thekingoflorda@lemmy.world 15 points 6 days ago (2 children)

Yea, I mostly meant selling your data to advertisers, but in the case of big companies the ad platform is ofcourse internal.

[–] dan@upvote.au 2 points 6 days ago

Advertisers don't see any of the data though. What the companies are really selling is your attention.

[–] haui_lemmy@lemmy.giftedmc.com 2 points 6 days ago

They sell your eyes and your mind.