this post was submitted on 07 Mar 2025
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Man.. I was such a fan in the early days. And then they got all into "productivity culture" and.. basically stopped producing content. And what they did produce was overproduced and insufferable.
Cortex also used to be very interesting but now it's just the same things over and over. Hello Internet was fun but I guess Grey optimize out the fun from his endeavours.
Lots of time and effort went into the startup business with the office supply stuff I think. I can't really blame the man for trying to diversify and make a little side business. I imagine the nerdy young adults in college who watch his videos make up a decent amount of his viewer base. He took a bet that demographic would be into overpriced fancy productivity notebooks, so its a know your audience type thing maybe. I still think his videos are a fun and informative watch.
Yeah, I'll pop in and watch one sometimes, but I was like, a shirt buying, subscribing, pod-cast listening fan. And I really enjoyed his show with Brady. But it felt like all Gray did was talk about productivity, and like... no content was coming out. Granted this was many, many years ago. It does look like the recipe is still working, but there were times where it would be.. months, almost years between pieces of content. Which was at odds with the very early under-produced days. But I found the obviously scripted and overproduction involved the post, the forced-ness of it all very off putting. I would put the demarcation at pre and post "Humans need not apply", which I still think is probably the best video they've done. And that video was 10 years ago.