Buy European
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That's good to know and I'm happy you've had success moving users. Keep up the good work.
I think converting users to Linux tends to face three major issues:
A historical reputation for being hard to configure and use, even though that is generally no longer the case with mainstream distros.
Fear of the command line.
Decision paralysis due to the sheer number of options available for things like distro and desktop environment, and the fact that there are as many opinions as there are users. I'm an obvious example of this.
Technical people like me tend, I think, to appreciate the flexibility. Normals just want something that works immediately and without any fuss.
Thank you. Your points are... well.. on point :D Especially with "and the fact that there are as many opinions as there are users" maybe that's why we have so many distros.
I hope there will be more devices with linux out of the box in the future, because that is probably the number 1 enabler. We see it with steam deck, although its kinda special case. But that is a Linux device that people buy, use and often times without prior linux experience.