this post was submitted on 05 Apr 2025
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Yeah. So much of our social media is structured to reinforce being combative. Even the upvote/downvote feature of Reddit/Lemmy etc has this effect of rewarding performativity over substance. People start competing for points and start to interpret high point totals as the equivalent of winning an argument or saying something of substance.
Since it’s a lot easier to get upvotes if you’re pithy or snarky or unserious the whole mechanism that underpins this tech tilts people toward simplistic and aggressive rhetoric.
I don’t want to get too “the medium is the message” here and complexity in political discussions (or any discussions really) have been decreasing generation over generation - so it’s not just a social media problem. But social media seems to have broken so many of the traditional guardrails we’ve had against demagoguery. It’s going to take a lot to unwind it.
I agree. You can get a lot of positive reinforcement from sincere positive engagement (this post gave me lots, lol 😅) but it's exhausting work compared to just making a snide jab. And that really does profoundly shape peoples behavior over time.
I'm a BIG believer in the idea that the medium makes the message, and how we design the mechanics of this space shapes how we behave. Erin kissane has talked about that some in her work studying the fediverse and it's really stuck with me.