this post was submitted on 15 Apr 2025
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Today I went to my local supermarket and was presented with the following brands of toothpaste:

  • Odol-med3 (Aquafresh): Haleon Group ๐Ÿ‡ฌ๐Ÿ‡ง
  • Sensodyne: Haleon Group ๐Ÿ‡ฌ๐Ÿ‡ง
  • Parodontax: Haleon Group ๐Ÿ‡ฌ๐Ÿ‡ง
  • Signal: Unilever ๐Ÿ‡ฌ๐Ÿ‡ง
  • elmex: Colgate-Palmolive ๐Ÿ‡บ๐Ÿ‡ธ
  • Meridol: Colgate-Palmolive ๐Ÿ‡บ๐Ÿ‡ธ
  • Colgate: Colgate-Palmolive ๐Ÿ‡บ๐Ÿ‡ธ
  • Blend-a-med: Procter & Gamble ๐Ÿ‡บ๐Ÿ‡ธ
  • Blend-a-dent: Procter & Gamble ๐Ÿ‡บ๐Ÿ‡ธ
  • Crest: Procter & Gamble ๐Ÿ‡บ๐Ÿ‡ธ
  • Lacalut: Dr. Theiss Naturwaren Gruppe ๐Ÿ‡ฉ๐Ÿ‡ช

You have a big illusion of choice, but in the end most known brands that can also afford advertising are big international groups. I ended up getting Lacalut, the one "made in germany", which cost double.

edit: apparently it's not a great choice for many reasons, so i'll be returning that product and try some of the other recommendations, thanks!

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[โ€“] MrsDoyle@sh.itjust.works 2 points 6 days ago

I used to use Lidl's own brand, 69p for a big tube. But they changed the recipe to a gel, and I don't feel it cleans as well as before. So now I'm on the lookout for an alternative too.