this post was submitted on 22 Jun 2025
878 points (99.4% liked)
memes
15712 readers
2709 users here now
Community rules
1. Be civil
No trolling, bigotry or other insulting / annoying behaviour
2. No politics
This is non-politics community. For political memes please go to !politicalmemes@lemmy.world
3. No recent reposts
Check for reposts when posting a meme, you can only repost after 1 month
4. No bots
No bots without the express approval of the mods or the admins
5. No Spam/Ads
No advertisements or spam. This is an instance rule and the only way to live.
A collection of some classic Lemmy memes for your enjoyment
Sister communities
- !tenforward@lemmy.world : Star Trek memes, chat and shitposts
- !lemmyshitpost@lemmy.world : Lemmy Shitposts, anything and everything goes.
- !linuxmemes@lemmy.world : Linux themed memes
- !comicstrips@lemmy.world : for those who love comic stories.
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Ironically poor people tend to put more emphasis on buying name brands, certainly for things that other people see, like clothes, vehicles etc.
Value signaling is a thing.
My dad grew up poor and he can't stand going to budget stores like Aldi and Lidl. It's almost a matter of principe for him, he can afford to go to the more expensive store so he will.
I love Aldi. Week of food for 15 quid, easily. Fried rice is a popular cheap meal for me
Man I'm the complete opposite. I grew up in the hood, if you had nice things, you wouldn't have them for long.
Driving nice cars and wearing name brand clothes just states "I have more money than you and I'm proud of it" which is a) universally a dick move, especially when you drive that fancy car past a dozen homeless every day, and b) makes you a mark. Oh you're driving a Benz? You've probably got valuables in it, let's take a look.
Nowadays I still drive a beat up old car and wear off brand clothes, both because I can't afford better but I also don't want to even look like I can afford better for the above reasons. It's just being an ass and also putting a target on yourself.
It’s the whole “couponing is only trashy if you’re poor” mentality.
For the rich, couponing is a game. See how much you can get, for as little as possible. You have the storage space for it, so you’re not worried about excess or waste. All you care about is gaming the system to see what you can get. You had to buy 18 months worth of laundry detergent to get the discount? That’s fine, cuz you have space for it at home. And your basic necessities are already covered, so the coupons don’t need to be for staples that you’ll use quickly or regularly.
For the poor, couponing is a necessary evil. You’re eating chicken every day this week; Not because you really like chicken, but because it’s what you had a coupon for. And now you need to eat it before it goes bad, because you need the space in the fridge for this week’s coupons and you can’t afford to simply toss it out.
This makes me appreciate Aldi so much. No loyalty cards, no coupons, no bullshit. Just cheap food for all. I hate Tesco as they are the opposite. No loyalty card? Pay extra then. Also under 18s can't get loyalty cards.
Yeah but it's also: logos on clothes are huge on items marketed to poorer people. You won't find old money walking around in overtly branded clothes. They do buy better quality stuff, but the branding is less important.
Supermarkets do plain clothes really cheaply here
This sounds like a Nouveau Riche thing because your dad now has money to spend. If he can go to Whole Foods over Aldi, he ain't pauvre.
It's not only my father in taking about