Infrastructure.
I have a 90% car free commute of 15 km to my work.
Tax incentives. I'm using my end of the year bonus' taxes and social contribution for a premium e bike lease. R&M Multicharger2 GT rohloff. It costs me like 1200 euros per year. (3 year lease) While I get paid 10 euros (untaxed) per day of commuting.
So basically.. 2300 euros income, 1200 costs.. 1100 euros per year extra income + bike lease (includes insurances). After 3 years I can buy the bike for 1450 euros. So that will be 1850 euros extra + a bike in 3 years time.
Incentivised. Sold my car cuz this thing can do grocery shopping and carrying people.
At the start I was 93 kg, now I'm 89 kg after 2 months. Which is a good bonus because cardio is damn time consuming to do it in your free time without any functionality.