It only seems recent because you’re young and not aware of the history of the term.
Did you miss that moment when Elon Musk did two Nazi salutes, in public, at the inauguration, and no one did anything about it?
This isn't a "they're calling everyone Nazis" moment. The Nazis are calling themselves Nazis and making it a public-facing symbol of the power they've gained.
Call it white nationalist, MAGA, or whatever. Giving it a different label does not change what it is, and that's especially true when they start raising their arms Hitler-style on national television.
The Dems need a Huey Long.
But their current voter base couldn't handle a Huey Long.