The specific meaning in the sidebar is explicitly about differentiating it from other generic capitalist decay. It's specific to online platforms, and in that specificity, is narrowly tailored and more relevant to what we experience in the 2020s.
That's the beauty of words - you don't need to reuse the same word for vastly different phenomenon, and by allowing words to have specific meanings, you increase the deftness with which we articulate and discuss the world.
Is...is the car glued together?