I'm factoring in labor. It was an extremely bad deal - they were praying on the fact most home owners do not have familiarity with solar installation pricing.
Like I said, I would love to still do it on my own, but it just doesn't make sense for our household.
This curve has changed somewhat since this study in 2016. More efficient home insulation, remote working, and energy-efficient cooling systems have large impact in this pattern. But assuming you have a well-insulated home, setting your thermostat to maintain a consistent temperature throughout the day will shift this peak earlier and lower the peak load at sunset, when many people are returning home. More efficient heat pumps with variable pressure capabilities also helps this a lot, too.
Given just how many variables are involved, it's better to assume peak cooling load to be mid-day and work toward equalizing that curve, rather than reacting to transient patterns that are subject to changes in customer behavior. Solar installations are just one aspect of this mitigation strategy, along with energy storage, energy-efficient cooling systems, and more efficient insulation and solar heat gain mitigation strategies.
If we're discussing infrastructure improvements we might as well discuss home efficiency improvements as well.