this post was submitted on 01 Dec 2024
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Asklemmy
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It's slightly more than a green(blue?)washed Twatter.
The fact it's getting such a stellar rise over Mastodon is imho a bit sus - people behind it have coin & reach (political), I'm sure monies are being pumped into the bluesky sensationalization, like influences & media articles.
Twatter has/had a lot of monetization potential & now is even more of a (really incredibly direct) political-tool, there are bound to be interest groups that would benefit from cutting it a bit. But all of them want more monies, so they ofc won't help fossy things.
Having used both, here my view on why BlueSky is outstripping Mastadon:
I think the various high profile organisational defections to BS have been a big part of it too. I only looked at BS for the first time when I saw the story about the Guardian newspaper quitting Twitter.
I took a look, created an account and was posting and following people within seconds, it was just really, really smooth. Again, that was not the case (for me) with Mastadon, where it took a while to figure some of it out, and it all just felt a bit fiddly and complicated.
Much like Lemmy in fact, after leaving Reddit - but again there was enough of a swell of new people shifting as a mass that it felt like it was worth the hassle.
This is the only take based in reality. Nobody (except us) cares about openness, federation or business models. What matters are ease of use and adoption.
Of course that doesn't mean that the other takes are missing the mark in terms of history possibly repeating itself in the future. But if it does, that just means that (as is to be expected) the people don't make momentary decisions with a bigger (collective) picture in mind. Design needs to address individual needs first and foremost especially when it comes to social media.
Nobody joins a platform to beat corporate ownership of people's digital lives. BlueSky manufactured adoption by starting out as an invite-only cool kids club. Having to pick a fediverse instance is an entry barrier. There will always be a lot less money to throw around when you're trying to create something under the umbrella of freedom and openness. I don't see how these movements could ever win, even if they provide an arguably better product.