this post was submitted on 18 Aug 2025
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[–] Dekkia@this.doesnotcut.it 180 points 1 week ago* (last edited 1 week ago) (3 children)

CEO of enterprise-software powerhouse IgniteTech.

Can someone tell me what they do? They don't have a Wikipedia Article and their website is mostly AI slop.

[–] PieMePlenty@lemmy.world 188 points 1 week ago (2 children)

They throw buzzwords at venture capitalists in hopes of one day selling out.

[–] chaosCruiser@futurology.today 175 points 1 week ago* (last edited 1 week ago) (1 children)

After grilling their silly LLM for a while, I was able to squeeze out what that company really is all about. They don’t really make anything. They just buy miscellaneous software companies, and turn those apps into subscription based cloud cancer. Enterprise software meets maximum enshittification, yeah baby!

[–] NaibofTabr@infosec.pub 81 points 1 week ago (2 children)

Ah, so removing employees from this dumpster fire was a net positive for society.

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[–] Zwuzelmaus@feddit.org 41 points 1 week ago

They throw buzzwords

Now I understands why the CEO thinks AI could replace everybody.

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[–] krimson@lemmy.world 147 points 1 week ago (1 children)

"Doing Our Part to Make the World a Greener Place"

Clown company. You can't promote AI and do a claim like that at the same time.

[–] Clent@lemmy.dbzer0.com 19 points 1 week ago (1 children)

By accelerating the collapse of a human survivable ecosystem we will bring about the end of humanity, resulting in a greener environment for the handful of surviving species.

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[–] Treczoks@lemmy.world 119 points 1 week ago (2 children)

Just like an AI. Instead of learning from mistakes, he repeates them, and denies any wrongdoing.

[–] rozodru@lemmy.world 67 points 1 week ago (1 children)

"You're Absolutely right!"

[–] MrScottyTay@sh.itjust.works 27 points 1 week ago

Because he asks the ai what's best but the chatbot always treats it as a loaded question and it wants to be seen as helpful so it finds a way to agree yes-man style.

[–] jordanlund@lemmy.world 86 points 1 week ago* (last edited 1 week ago) (3 children)

"The marketing and salespeople were enthused by the possibilities of working with these new tools, he added."

https://youtu.be/KHJbSvidohg#t=13s

I see the same push where I work and I cannot get a good answer to the most basic question:

"Why?"

"We want more people using AI."

"Why?"

". . ."

[–] r00ty@kbin.life 36 points 1 week ago (2 children)

I usually ignore these kind of trends. Just meet any required deadlines etc but don't engage too much. The vast majority will just disappear.

Specifically as a software developer I cannot see a good outcome from engaging with this trend either. It's going to go one of two ways.

1: It pans out sooner rather than later that AI wasn't the panacea they thought it was, and it either is forgotten about, or becomes a set of realized tools we use, but don't rely on.

2: They believe it can replace us all, and so they replace us all with freshly graduated vibe "programmers" and I don't have a job anyway.

I don't really see an upside to engaging with this in any kind of long term plan.

[–] AllNewTypeFace@leminal.space 36 points 1 week ago* (last edited 1 week ago) (1 children)

2. It’s about breaking the power of tech workers by reducing them from highly skilled specialists to interchangeable low-status workers whose job is to clean up botshit until it compiles. (Given that the machine does the real work and they’re just tidying up the output it generates when prompted, they naturally don’t merit high wages or indulgent perks, even if getting 30,000 lines of code regurgitated from the mashed-up contents of Github and Stack Overflow working is more cognitively tasking than writing that code from scratch would have been.)

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[–] jordanlund@lemmy.world 14 points 1 week ago (16 children)

My prediction is that it's just the latest buzzword on the pile of buzzwords and by 2028 a new one will pop up and the only time you hear "AI" will be in the line of "Hey, remember when everyone was talking about AI?"

Before AI it was "The Cloud". Before the cloud it was "Virtualization". They're saying all the same things about AI that they said about the cloud and virtualization...

I guess the real money is inventing the new buzzword that sales people can say will make your business faster, more agile, and more efficient. :)

[–] r00ty@kbin.life 12 points 1 week ago (1 children)

I think it's a real shame because all three of those things you mention are useful. The problem is that once they become a buzzword, then everything needs to be done using that buzzword.

Cloud has been misused to hell and back, and I have no doubt AI will too.

[–] pivot_root@lemmy.world 13 points 1 week ago

"AI-powered cloud software virtualization"

It's just Kubernetes.

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[–] fluxion@lemmy.world 23 points 1 week ago (1 children)

Same reason as forcing people back into the office even though it's the solution to a number of serious issues affecting society:

Investors/banks have tons of money in these markets and are incentivizing/forces companies to adopt these policies to prop up the markets, whether it is in their interest or not.

[–] jordanlund@lemmy.world 13 points 1 week ago (1 children)

Oh, yeah, we have that too... we want people in the office because collaboration! Synergy! etc. etc.

"How does that work if you want everyone using AI?"

". . ."

[–] peoplebeproblems@midwest.social 11 points 1 week ago (2 children)

Oooo hot take time: I'd rather work in an office again than be forced to use LLMs.

[–] Passerby6497@lemmy.world 13 points 1 week ago

I'd rather use the AI than go back to the office. The AI doesn't care if I'm wearing any pants.

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[–] Curious_Canid@lemmy.ca 78 points 1 week ago (1 children)

Late stage capitalism rewards management for any appearance of change. It really doesn't matter whether the results of that change are good or bad. And even a CEO who keeps destroying companies can always find a similar position elsewhere. The feedback loop is hopelessly broken.

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[–] deathbird@mander.xyz 64 points 1 week ago (5 children)

"Vaughan was surprised to find it was often the technical staff, not marketing or sales, who dug in their heels."

So the people that understood it best were sceptical, and this didn't give him pause.

Can someone explain to me why all these empty suits dick ride LLMs so hard?

[–] Benaaasaaas@group.lt 38 points 1 week ago

Because they try the tools, realize that their job is pretty much covered by LLMs and think it's the same for everyone.

[–] MysteriousSophon21@lemmy.world 23 points 1 week ago (3 children)

Technical staff were skeptical because they actually know what AI can and can't do reliably in production environments - it's good at generating content but terrible at logical reasoning and mission-critical tasks that require consistancy.

[–] echodot@feddit.uk 11 points 1 week ago

So it's the CEO they should replace.

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[–] aesthelete@lemmy.world 21 points 1 week ago

They're easily conned and they love yes men.

[–] zarkanian@sh.itjust.works 11 points 1 week ago (2 children)

Can someone explain to me why all these empty suits dick ride LLMs so hard?

$$$$$$$

AIs are cheaper than humans.

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[–] Randelung@lemmy.world 10 points 1 week ago

The bullshitters were quick to adopt the bullshit factory.

[–] billwashere@lemmy.world 64 points 1 week ago (1 children)

Does he still have a company at all?

This type of shortsightedness should be punished. I mean AI can be useful for certain tasks but it’s still just a tool. It’s like these CEOs were just introduced to a screwdriver and he’s trying use it for everything.

“Look employees, you can use this new screwdriver thing to brush your teeth and wipe your ass. “

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[–] random_character_a@lemmy.world 58 points 1 week ago

What if we just swap CEOs with psychopathic assholes that only... oh wait.

[–] doctortofu@piefed.social 53 points 1 week ago (8 children)

You have to use AI! For what? I dunno, figure it out or you're fired! <- a genius businessman, apparently...

This blind lemming-like rush towards AI that so many CEOs seem to suffer from seriously resembles cult behavior or severe drug addiction, my god...

[–] HejMedDig 21 points 1 week ago

They are so hung up on replacing employees with AI, but they don't know how, so they force the employees to use AI, in the hope that the employee will teach the AI how to replace them

[–] MonkderVierte@lemmy.zip 10 points 1 week ago* (last edited 1 week ago)

Nah, vulture capital.

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[–] zarkanian@sh.itjust.works 49 points 1 week ago (4 children)

Vaughan was surprised to find it was often the technical staff, not marketing or sales, who dug in their heels. They were the “most resistant,” he said, voicing various concerns about what the AI couldn’t do, rather than focusing on what it could. The marketing and salespeople were enthused by the possibilities of working with these new tools, he added.

Imagine that.

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[–] andallthat@lemmy.world 43 points 1 week ago (10 children)

As a paid, captive squirrel, focusing on spinning my workout wheel and getting my nuts at the end of the day, I hate that AI is mostly a (very expensive) solution in search of a problem. I am being told "you must use AI, find a way to use it" but my AI successes are very few and mostly non-repeatable (my current AI use case is: "try it once for non-vital, not time-sensitive stuff, if at first you don't succeed, just give up, if you succeed, you saved some time for more important stuff").

If I try to think as a CEO or an entrepreneur, though, I sort of see where these people might be coming from. They see AI as the new "internet", something that for good or bad is getting ingrained in everything we do and that will cause your company to go bankrupt for trying too hard to do things "the new way" but also to quickly fade to irrelevance if you keep doing things in the same way.

It's easy, with the benefit of hindsight, to say now "haha, Blockbuster could have bought Netflix for $50 Millions and now they are out of business", but all these people who have seen it happen are seeing AI as the new disruptive technology that can spell great success or complete doom for their current businesses. All hype? Maybe. But if I was a CEO I'd be probably sweating too (and having a couple of VPs at my company wipe up the sweat with dollar bills)

[–] Kissaki@feddit.org 12 points 1 week ago

I'm working in a small software development company. We're exploring AI. It's not being pushed without foundation.

There's no need to commit when you don't even know what you're committing to, disregarding cost and risk. It just doesn't make sense. We should expect better from CEOs than emotionally following a fear of missing out without a reasonable assessment.

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[–] jeena@piefed.jeena.net 37 points 1 week ago (3 children)

You probably don't want to work at a company like that anyway.

[–] CosmoNova@lemmy.world 30 points 1 week ago (1 children)

Or work with them. Or hire them. And I don‘t even know what they do.

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[–] CaptPretentious@lemmy.world 35 points 1 week ago (2 children)

Today, I ran into a bug. We're being encouraged to use AI more so I asked copilot why it failed. I asked without really looking at the code. I tried multiple times and all AI could say was 'yep it shouldn't do that' but didn't tell me why. So, gave up on copilot and looked at the code. It took me less than a minute to find the problem.

It was a switch statement and the case statement had (not real values) what basically reads as ' variable' == 'caseA' or 'caseB'. Which will return true... Which is the bug. Like I'm stripping a bunch of stuff away but co-pilot couldn't figure out that the case statement was bad.

AI is quickly becoming the biggest red flag. Fast slop, is still slop.

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[–] vk6flab@lemmy.radio 31 points 1 week ago

I think as a society we need to go through this, watching companies fail and shareholders losing their shit before the perpetrators of Assumed Intelligence end up in court.

I have mixed feelings about the employees who are caught up in this .. let's call it what it is .. scam.

It's easy to say .. you lost your job because your boss is an arsehole, but how much influence did each individual really have in the overall process?

I've been looking for the next paid challenge for five years .. well before this AI scam was perpetrated on the world. Despite having 40+ years industry experience and an aging population, my own age appears to be a barrier for the HR teams relying on the same tools that is causing them to lose their jobs.

As I said, I think this needs to blow up before it gets better, hopefully before I'm too old to do meaningful work.

[–] MehBlah@lemmy.world 27 points 1 week ago

Of course he would. He could probably give hitler lessons on oven design.

[–] LaunchesKayaks@lemmy.world 25 points 1 week ago

God, this article is so full of bullshit my phone stinks. And I'm not even an AI-phobe

[–] tarknassus@lemmy.world 21 points 1 week ago (1 children)

"Vaughan was surprised to find it was often the technical staff..."

Tell me you're completely out of touch with your company and what it does without telling me you're completely out of touch with your company and what it does. FFS how is this guy the CEO? Oh, he's one of the founders? Brilliant.

Vaughan says he didn’t want to force anyone. “You can’t compel people to change, especially if they don’t believe.”

But he did. Change or be fired, basically.

“You multiply people…give people the ability to multiply themselves and do things at a pace,” he said, touting the company’s ability to build new customer-ready products in as little as four days, an unthinkable timeline in the old regime.

Ooh I bet some nefarious hacker types will be salivating at the incredibly rushed code base that is probably a spaghetti mess and as insecure as fuck.

Vaughan disclosed that the company, which he said is in the nine-figure revenue range, finished 2024 at “near 75% Ebitda”—all while completing a major acquisition, Khoros.

I had to look up EBITDA - some interesting points to consider when you look at this metric he used:

A negative EBITDA indicates that a business has fundamental problems with profitability. A positive EBITDA, on the other hand, does not necessarily mean that the business generates cash. This is because the cash generation of a business depends on capital expenditures (needed to replace assets that have broken down), taxes, interest and movements in working capital as well as on EBITDA.
While being a useful metric, one should not rely on EBITDA alone when assessing the performance of a company. The biggest criticism of using EBITDA as a measure to assess company performance is that it ignores the need for capital expenditures in its assessment.

Hmmm... I'm no accountant (I leave that to my actual accountant), but surely if they were being profitable it would sound better to say something like "We've remained profitable throughout and our earnings per quarter are on par if not greater than before."?

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[–] aesthelete@lemmy.world 18 points 1 week ago

I've never heard of this jackass nor his shitty software. I feel privileged.

[–] drunkpostdisaster@lemmy.world 15 points 1 week ago (1 children)

Has ai ever disagreed with anyone? That's probably why it's so popular with rich 'people'

Granted, my ideas are all baller as fuck. But still..

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[–] misteloct@lemmy.dbzer0.com 15 points 1 week ago

I wonder if he thinks we're dumb or just doesn't care. They'd have been laid off either way. "Return to work", "Stack ranking", "AI refusal", whatever you say bro.

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