this post was submitted on 20 Aug 2025
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Brian Cornell to be replaced next year as retailer navigates boycott over its scaling back of DEI initiatives

The CEO of Target is stepping down, as the embattled retail giant seeks to turn around its fortunes amid an ongoing customer boycott over its scaling back of diversity, equity and inclusion (DEI) initiatives.

Brian Cornell will be replaced next year by Michael Fiddelke, Target’s chief operating officer, the company said on Wednesday.

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[–] porksnort@slrpnk.net 16 points 5 days ago

The axe forgets, but the tree remembers.

Get fucked, Target.

[–] BarneyPiccolo@lemmy.today 13 points 5 days ago (1 children)
[–] QuoVadisHomines@sh.itjust.works 1 points 5 days ago (3 children)

He is still chairman of the board so did they work?

[–] timeghost@lemmy.world 4 points 5 days ago (1 children)

Perfect is the mortal enemy of good.

[–] BarneyPiccolo@lemmy.today 3 points 5 days ago

Yep, there are a lot more positives than negatives. The boycott FORCED Target to respond in a very public manner, and for the CEO to take a humiliating public slap.

Could it have been worse? Sure, but nobody likes to be humiliated in public, and every CEO of every major corporation is seeing this, and understanding that it could easily have been them, and the next time, it may be. This demonstrated the power of the Public, and they will certainly factor this incident into their calculations, when they are strategizing how to deal with the MAGA Nazis.

[–] phutatorius@lemmy.zip 1 points 4 days ago

Check again when they shut down.

[–] BarneyPiccolo@lemmy.today 1 points 5 days ago

The headlines are that he resigned, and that's as far as most people got. To those people, the boycott worked, and that's good enough. Propaganda can work for our side, too.

[–] kandoh@reddthat.com 18 points 6 days ago

This man is literally an example of failing upwards. It's almost comical that he ended DEI programs, hurt sales, now gets a promotion to get his incompetencey out of the CEO position.

[–] Suavevillain@lemmy.world 13 points 6 days ago (1 children)

I hope people never step foot in there at all anymore. They should be an example at this point.

[–] BarneyPiccolo@lemmy.today 6 points 5 days ago (1 children)

I have to go one more time, to use a $10 gift card I won in a trivia contest. I'm trying to think of something that won't help them, like items from the clearance rack that have no profit.

[–] clunkplunk@lemmy.world 3 points 5 days ago (1 children)

They have already recived the money for a gift card. No need to shop the clearance rack. Buy the best value you can with that $10 gift card and walk away at peace!

[–] isyasad@lemmy.world 1 points 5 days ago

Taking their clearance items, something they are trying to get rid of anyway, would actually help them out.

[–] Aquaphobi@lemmy.zip 6 points 6 days ago

Damn must be tough for the underwear and socks store

[–] teft@piefed.social 204 points 1 week ago (1 children)

Steps "down" to a position on the board of directors....which the new ceo will report to.

[–] kaitco@lemmy.world 103 points 1 week ago (3 children)

This is the most important part of this whole “we did it, Reddit” moment.

This is entirely a PR move and not actually going to do anything.

[–] rumba@lemmy.zip 3 points 5 days ago (1 children)

The board did this. The CEO is there to take the fall for it.

[–] kaitco@lemmy.world 2 points 5 days ago

The CEO is taking a position on the board.

[–] witten@lemmy.world 63 points 1 week ago* (last edited 1 week ago) (1 children)

The "we did it" moment is their sales being down and staying down. The CEO thing is just icing. I'm cool with them rearranging deck chairs and putting in a new CEO who will also preside over falling sales numbers due to the continued boycott.

[–] BarneyPiccolo@lemmy.today 5 points 6 days ago

Yep, all they really care about is the money, and they have less of it, and will for a long time. They can measure their decrease, and know exactly how much their cowardice cost their company, and then they can look at the declining stock price, and know how much it is costing them personally. They are all extremely unhappy.

And getting a demotion from CEO to Board Member is still a humiliating day at the office. It may not seem like much to us rubes in the trenches, but to those C-suite guys, it's super embarrassing. Everybody at the country club will know you got your heinie spanked by your customers.

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[–] the_riviera_kid@lemmy.world 87 points 1 week ago (2 children)

Who would have thought disrespecting your customers would drive them away?

[–] witten@lemmy.world 30 points 1 week ago

There’s nothing quite like the wrath of a pissed-off soccer mom—except for the wrath of a few million pissed-off soccer moms all working together to boycott your company.

[–] BlackVenom@lemmy.world 19 points 1 week ago

He's on the board now and that's basically a promotion - no real change here. Fuck target.

[–] NatakuNox@lemmy.world 75 points 1 week ago (1 children)

Go woke go broke??? :'(

Lol spit in the face of the individuals and employees that made you great, then wonder why sales are down...

[–] TankovayaDiviziya@lemmy.world 15 points 1 week ago* (last edited 6 days ago) (2 children)

Go woke go broke??? :'(

Yeah, the term is really idiotic. Out of the many right wing propaganda, that one never stuck, thankfully.

According to survey, the vast majority of Americans still believe in diversity. It is only the tiny miniscule of loud minority who keep harping as if "go woke go broke" is a popular sentiment, when in reality it's not.

But don't be complacent and think Americans would never turn around from believing in diversity. If all eligible voters of Americans turned up on the election, only 30% voted for Trump. A similar amount of minority of eligible voters elected Hitler and the Nazis. It was only with sustained propaganda once the Nazis became firmly in control of the government that the Germans became steeped in the cult of group think, and forgot any semblance of humanity. With Project 2025, indoctrinating Americans is part of a similar agenda.

Edit: wording

[–] iridebikes@lemmy.world 5 points 6 days ago (1 children)

And yet, knowing these facts, many idealists on this site still bleat about sitting out at election time because both candidates are capitalists.

And if they're reading this: Yes, you're virtually useless idealists.

[–] bytesonbike@discuss.online 2 points 6 days ago (1 children)

Yeah, the term is really idiotic. Out of the many right wing propaganda, that one never stuck, thankfully.

Never stuck because reality always disagrees?

Or never stuck in the lexicon?

Because I still work with chuds who sprout this garbage out.

[–] TankovayaDiviziya@lemmy.world 1 points 6 days ago

Never stuck because companies who are accused as "woke" actually never lost customers.

[–] AlecSadler@lemmy.blahaj.zone 41 points 1 week ago (1 children)
[–] Quill7513@slrpnk.net 31 points 1 week ago (3 children)

i mean. not really. his new position is to have more power within the company. the incoming CEO is the current COO (aka, the member of the board who actually does anything)

this is the illusion of change. imagine you have a deck of cards. you add all the values cards to determine the overall structure of the deck. what happens when you shuffle it?

[–] witten@lemmy.world 19 points 1 week ago* (last edited 1 week ago)

It's the illusion of change because they are scared shitless, rearranging deck chairs to try to appease their investors—who are very much interested in Target "fixing" their falling sales. Jokes on them, though, because customers have found alternative (read: better) places to buy their shit and aren't going back.

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[–] Sir_Kevin@lemmy.dbzer0.com 25 points 1 week ago (3 children)

I'm in an area where target barely exists. Yesterday I was driving through a small town I've never been to. And there was a target. I thought "Wow a target! I have a gift card!".

Then I drove past it because I didn't want to deal with their bullshit.

[–] 5oap10116@lemmy.world 16 points 1 week ago (3 children)

Use your gift card but no more. No need to give them free $

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[–] BlackVenom@lemmy.world 8 points 1 week ago

They or the card company are making more money this way.

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[–] jordanlund@lemmy.world 24 points 1 week ago (2 children)

Last time I was in a Target they literally had nothing for me to buy. Just aisles of useless merch. Ended up getting a drink because I was thirsty and that was it.

No Xbox games, old PS5/Switch games, horrible book section, no movies to speak of, no decent olive oil... Just a bad scene.

It's like they aren't competing with Walmart or Kroger anymore and are just trying to be a super sized 7-11.

[–] reddig33@lemmy.world 11 points 1 week ago

What, you don’t want cheap Chinese plastic junk from the “Dollar Spot” that’s just going to end up in the garbage anyway?

[–] XeroxCool@lemmy.world 9 points 1 week ago (4 children)

I can't tell if I aged out of the targeted men's clothing demographic or if they shifted targets to SoCal/Bohemian semi-casual but I've just felt so lost the last few years trying to find their plain tee shirts

[–] mctoasterson@reddthat.com 7 points 1 week ago

I must've aged out of literally any demo they are targeting.

I think some of the nostalgia/gaming/collectable stuff was a good addition to their stores but I also didn't buy any of it because I try not to accumulate baubles.

Also they seem to have tripled down on "overly specific demographic" marketing in clothing and whatnot. I'm not the target market for the plus-sized mauve crushed velvet track suit. I'll put it that way.

Their home goods, bronze and brushed silver crap, isn't my bag, nor is overpriced grocery.

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[–] witten@lemmy.world 22 points 1 week ago (2 children)

Original post was removed because I accidentally created an image post instead of one linking to the actual article. My bad.

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[–] Marshezezz@lemmy.blahaj.zone 19 points 1 week ago (1 children)

Cucked himself out to Trump all just to step down from his position

[–] BarneyPiccolo@lemmy.today 8 points 6 days ago* (last edited 6 days ago)

Let that be a lesson to all MAGA collaborators. Cowards who bow down to MAGA Nazis will be delt with, and bear their shame forever.

[–] KazuyaDarklight@lemmy.world 18 points 1 week ago

Should have looked closer at those customer demographics.

[–] bizzle@lemmy.world 16 points 1 week ago

Execute all the CEOs

[–] darkangelazuarl@lemmy.world 16 points 1 week ago

Oh no.... Anyway

[–] IHeartBadCode@fedia.io 8 points 1 week ago (2 children)

amid an ongoing customer boycott over its scaling back of diversity, equity and inclusion (DEI) initiatives

I mean, I'm sure that played a role. Myself though, I'm just priced out. Target is price slightly above Walmart but with marginal quality improvement. At this point in the game, I'm either dirt cheap or serious investment and I just can't be in-between.

[–] muusemuuse@sh.itjust.works 2 points 6 days ago

Target used to have everything, was well staffed, and fewer incidents with the trash since they would primarily shop at Walmart. The prices were higher but not by much.

Now the prices are much higher, the inventory is sparse, it’s poorly staffed, it’s like stepping into a Dollar Store.

[–] witten@lemmy.world 8 points 1 week ago

Reminder that there's also a Walmart boycott due to their Trump-induced DEI rollbacks and their CEO attending Trump's inauguration!

[–] Kenny2999@lemmy.world 7 points 1 week ago (1 children)

To paraphrase some guy I met on a carriage ride the other day: Hey you. You're finally a woke.

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