If we're to have a serious conversation on this for a second - my view is that I don't push people towards the lifestyle choices I've picked (veganism, Linux, meditation, etc.) but if it seems the person is already open to something I do, I'm happy to answer their questions in a non judgemental manner and be a resource for them.
I'm truthful in what I say, and I will just as easily tell them the bad things (no Photoshop, learning curve, you may find yourself running commands sometimes) as well as the good things so they can make an informed decision.
I've had one friend move over to Linux Mint on his laptop because he saw I was already using it and realised it's actually doable, and another friend start considering vegetarianism more seriously
I feel that if you constantly tell people how awesome and great Linux is and they're missing out, you just look like you're part of a cult and not a rational person.