In my opinion there's three ways this November event could go:
A genuine grass-roots political party that can form policy positions across the political spectrum that best reflect the wishes of the members.
It devolves into a multi-sided screaming match between idealogues with no real hard policies and agenda decided, therefore no identity to build around, and the party dies in ignominy.
And finally, 90% of the policies and agendas are clear and decided but that last 10% is idealogues screaming at each other which is what ALL of the media attention will be on.
Nothing scares media bosses more than unclear narratives because they don't fit into neat marketing boxes to push to curated idealogues. Therefore it's much easier to portray them as an unorganized and angry rabble that the public should mock.
My money is on the 3rd outcome.