Maybe it comes from a position of privilege, but theaters suck.
Noise cancelling from neighbouring movies tends to be crap so I can hear two movies at once. The chairs are generally uncomfortable. The audio balancing is either ass unless its IMAX, but then IMAX is too damn loud. The visual quality is not normally better than what my 5 year old phone can do. Subtitle solutions are either nonexistant or have horrid delay. Despite paying more to see movies now, you have to sit through a bunch of ads that have cringe humor and awful audio balancing. Snacks cost way to fucking much, a hot dog is not $17 jesus fuck. Theaters are also too scared to kick out disruptive customers now because the big wigs see that as lost revenue, but that just makes more people not want to go to the movies. Movies have mostly become so formulaic that its almost never worth the hype and fomo to see it in theaters and put up with the poor experience. Theyve alao become exhausringly long with no intermission and nothing of actual value to say for that added run time.
The alternative is to wait a few months and watch it on a streaming service, or rent it for a fraction of the theater ticket. Then you can watch it on your preferred screen with cheap snacks, audio that you can tune, the ability to pause and take a break, turn on subtitles, and sit on furniture that you'll probably enjoy. No hassle over seating for your friends and family, and no dealing with disruptive randos.
Theaters need to figure out how to justify themselves soon or they aren't surviving the upcoming recession/depression. The only theaters I've seen make a mark have all been indie theaters that play older and imported films while providing trivia before and sometimes aftef the film, while also providing seating that is basically couches and recliners that were probably thrifted and restored. My favorite was inside a bakery, so you could get some freshly made baked goods from a local business before you head on in to watch Goofy Movie or The Goonies. However, these theaters are affordable because they dont bow to hollywood accounting and deals with major studios, so it seems unlikely that theaters that show the latest movies will ever be able to afford being a quality experience again.
In other words Olson is setting a boundary to kill her career, cause that industry is closer to the titan submersible than it is the titanic