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I just go directly to the company's website and go from there. Usually it's the same price, on rare occasions it's a few dollars more but to me it's worth it not to do business with Amazon. I've passed up on buying things entirely because they were only available on Amazon.
In fact, over the last couple years I've been transitioning from buying online to buying from small-business brick and mortar stores. Sure it's less convenient but it's also less wasteful, it keeps resources within my local economy and I'm buying a lot less junk that I don't really need.
Notable exception to this would be the Spigen phone case I recently bought. It's 20.99 on Amazon, but 39.99 on Spigen's website.
It's true for a lot of other things, though, Amazon especially here in Canada hasn't been the cheapest place to buy stuff in quite some time.
I try small brick and mortar as much as possible but the up charges for the identical product can really hurt, like why is the same brand of pet food twice the cost if I drive 10 miles for it vs if I order it online
Because retailers are middle-men by definition. Large online resellers just have much less overhead, so the cut they take for being a middleman is much smaller. They often also have the bargaining power to reduce their cost price with the supplier. You should look for things that are produced in large quantities locally, and find ways to purchase direct from supplier, if you want to save money buying locally rather than spending more to support local business. Buying from independent local retailers is for indirect social and economic benefit. We should all endeavour to do it as much as we can but it's also very hard to justify when cost differences are large.
Hell, a large amount of local businesses' stock is probably bought on Amazon Business.
My problem is that so many small businesses in my region are run by shitheads with terrible customer service, or they don't treat their employees well, or they insult younger people, or they're straight up broadcasting their politics in their business.
Unlike Amazon and all the other giant tech corporations?
When both sides are dickheads, you go for the one that's best for you personally which for shopping usually means going for the cheapest depending on your morality stance and how strong it's compulsion is.