this post was submitted on 18 Apr 2025
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Read my second sentence
A restaurant without a storefront is just a ghost kitchen.
I'm not sure why you're focusing on restaurants. I said businesses.
Are restaurants not a kind of business?
They're not the only kind of business, which is why it's weird that you're so focused on them.
It's a really accessible concept and one of the most common small business types in the country, plus most of my suggestions that apply to it are largely applicable to many other types of small businesses. Seemed a better argument than a lecture-length fully generalizable concept of "getting a new business going without paying assholes to shove it in my face".
No, you chose it because it specifically can't work with my second sentence because you're not arguing in good faith.
There are many, many types of advertising, and you're only focusing on the most egregious types.
As if your game of devil's advocate was ever in good faith?
All advertising is egregious and I go out of my way to avoid ads to the point that I will stop patronizing businesses for mailing me a flyer. Spending money on marketing is a signal that the business doesn't trust in the quality of their own product or service.
I'm not playing devil's advocate, you just don't know what you're talking about.
Go start a business and tell absolutely no one about it and let me know how it goes.
You seem to be projecting. I started a mobile PC repair business in a small town that got into the black in the first month on word of mouth alone.
How did your first customer know you existed?
I already explained that it was a small town, my first customer called me while I was still finishing up the paperwork to establish an LLC.
I didn't have to tell anyone, I already had a reputation for tech competency and word travels very fast in small towns.
Alright, so for your specific case, it wasn't necessary, but your experience isn't typical.
Even having a sign on your building saying what your business is is a form of advertising. At its core, to advertise is just letting people know that your product or business exists, which is why it's not inherently a bad thing.
Of course you can find examples of it being a bad thing, but it's not true in every instance.
Granted.
Agreed.
Hard disagree.
Even where the harm is minimal, it's still harm. At best, it's a waste of resources that could be doing something useful.
Why is a sign on your building harmful?
The resources used to make the sign don't come from nowhere. They have go be mined, processed, transported, fabricated into a finished product, and shipped again. That's a non-zero environmental impact even for a basic non-illuminated sign.
By that logic, having buildings is harmful. You're never going to achieve zero environmental impact no matter what you do.
But again, not all advertising uses physical resources. If an independent artist shares their work on their social media page for people who want to see their content, that's advertising, and it's not a bad thing.
But, of course you're going to nitpick things to hell until you find the exception.
Edit: Actually, come to think of it, building signage can have a net positive environmental effect. You could easily make a sign with reclaimed lumber or other recycled/upcycled materials.
Buildings provide shelter, advertising provides nothing.
Artists who post their work on social media aren't advertising unless they are also paying to have their posts injected into the feeds of people who don't follow them.
You're talking about targeted advertising, buddy. There's that nitpicking I was talking about, because targeted advertising isn't the only advertising there is.
I'm not just talking about targeted advertising, I'm also talking about paid preferential treatment on black-box algorithmic social networks.
A business could self-publish its own newsletter and it wouldn't be advertisement until they start mailing them to people who didn't sign up for it. If someone follows an artist on social then they have signed up to see those posts.
A self-published newspaper is absolutely an advertisement. So are posts on social media.
Advertising isn't just pushing things on people who didn't sign up for it.
By that definition, gossip with friends is advertisement too whenever it mentions a business. It's an excessively broad view of ads, and that's coming from an enby that won't play live service games because of the dark patterns inherent to their design.